ANTA Group Targets 1,000 Stores in Southeast Asia Within Three Years as Global Expansion Accelerates

Singapore – ANTA Group has unveiled an ambitious growth plan to open 1,000 ANTA brand stores across Southeast Asia within the next three years, reinforcing the region’s critical role in the company’s global strategy. The announcement was made by Will Wang, Vice President of ANTA Group and Chairman & President of ANTA Southeast Asia, during the 2025 Asia New Vision Forum in Singapore. Wang highlighted that ANTA’s retail sales in Southeast Asia nearly doubled year-on-year in the first half of 2025, underscoring the brand’s rapid momentum in the region. Speaking at a panel titled “Shaping the Pulse: How Asia’s Brands Drive Experience, Identity, and Connection,” Wang emphasized that true globalization requires deep localization. “It’s not just about selling products in Southeast Asia; it’s about delivering brand value and high-quality service to local consumers with standardized excellence,” he said. Wang expressed confidence that ANTA will achieve its 1,000-store goal by leveraging its unique “Brand + Retail” business model and direct-to-consumer strategy. Southeast Asia serves as a strategic launchpad for ANTA’s global expansion under its “single-focus, multi-brand, globalization” approach. Singapore, functioning as the regional headquarters, oversees the operations of multiple brands under the ANTA Group umbrella, including ANTA, FILA, and DESCENTE. This integrated structure allows seamless coordination across online and offline channels, enabling each brand to build a closed-loop sales ecosystem while scaling efficiently into neighboring markets such as South Asia, Australia, and New Zealand. Localization remains a key pillar of ANTA’s Southeast Asia strategy. The company has invested heavily in local operations, creating over 400 jobs in Singapore, with nearly 80% of employees hired locally. Its overseas logistics platform streamlines supply chain operations, driving efficiency and reducing costs. Through a network of self-operated retail stores, ANTA gathers direct consumer insights, enabling it to deliver high-value products tailored to regional preferences. Partnerships with local organizations and sports ambassadors further strengthen community engagement and brand presence. Digital transformation also plays a central role in ANTA’s expansion efforts. Significant investments in logistics infrastructure and retail sites, combined with advanced digitalization, support operational efficiency and customer experience. Flagship stores in key Singapore locations, including Marina Bay and Orchard Road, alongside growing e-commerce channels, are fueling the brand’s rapid growth. This Southeast Asia success story is shaping ANTA’s broader global strategy. In the first half of 2025, ANTA brand’s overseas revenue surged more than 150% year-on-year, driven by strong performance in Southeast Asia and new offline launches in the United States and the Middle East. In the MENA region, ANTA now operates stores in key markets such as the UAE, Saudi Arabia, Qatar, Egypt, and Kenya. Expansion into North America is also gaining traction, with strategic distributor partnerships and plans to open the brand’s first U.S. flagship store in Beverly Hills, California. By combining localized strategies with a powerful multi-brand, direct-to-consumer business model, ANTA Group is setting the stage for rapid international growth. The company’s Southeast Asia expansion is not only a key milestone but also a blueprint for replicating success in markets across the globe.